1. Word lists made up of anything related to the categories of heavy equipment manufacturing, packaging and shipping and computer technology (no matter how ridiculous).

2. Word webs created from the word lists to see how the words relate to each other in order to generate ideas for possible icons.

3. Quick, rough sketches of all three industry icons.

4. Detailed sketches of three desired objects per industry in order to better understand the object.

5. Digital experimentation with the three studied objects and their relation to the wordmark.

6. Variations of desired object for each industry (tractor tire, packing peanut and heat sink).

7. Finalization of the three desired objects.